ABOUT US
OnTheGo
OnTheGo was founded with the drive to deliver healthier, premium food and beverage products that are easy for everyone to enjoy. Beginning with its zero-calorie seasoning series, the brand focuses on combining carefully sourced quality ingredients with practical, everyday flavors.
Guided by the belief that good nutrition should be simple and accessible, OnTheGo creates products designed to support better food choices without unnecessary complexity.
All Star Supply is the sole authorised distributor of OnTheGo seasonings in Singapore, committed to bringing these products to the local market while supporting healthier lifestyles within the community.
Vision
To become a globally recognized homegrown F&B brand, known for quality, innovation, and product effectiveness — and the preferred choice for modern fitness, health, and family communities.
Mission
Create premium nutrition and food products that are safe and thoughtfully formulated.
Empower business partners, athletes, and communities to grow through collaboration and strategic support.
Build a community that prioritizes a healthy, active, and resilient lifestyle.
Elevate local brands onto the global stage with world-class production and marketing standards.
Achievements
Six-figure sales achieved within hours after launching our first protein product.
1,000+ orders daily consistently through TikTok Shop, supported by organic community & affiliates.
Collaborations with athletes and local fitness icons, and main sponsorship of elite sports events such as Malek Noor Enrich Classic 2025.
Regional market expansion through distributors in Brunei and Indonesia, with active discussions for wider Southeast Asia markets.
Building our own warehouse & fulfillment center, ready to handle thousands of daily orders with industrial-grade operations.