Privacy policy

Last Updated: January 20, 2026

ONTHEGO Singapore (“ONTHEGO”, “we”, “us”, or “our”) operates this store and website, including all related information, content, features, tools, products, and services (collectively, the “Services”) to provide customers with a curated shopping experience. Our store is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, disclose, and protect your personal information when you visit, use, or make a purchase through the Services, or otherwise communicate with us.

If there is any inconsistency between our Terms of Service and this Privacy Policy, this Privacy Policy shall prevail with respect to the collection, use, and disclosure of personal information.

By accessing or using the Services, you acknowledge that you have read and understood this Privacy Policy.

1. Personal Information We Collect or Process

When we refer to “personal information,” we mean information that identifies or can reasonably be linked to an individual. This does not include information that has been anonymized or de-identified.

Depending on how you interact with the Services, we may collect or process the following categories of personal information:

• Contact details such as name, billing address, shipping address, phone number, and email address
• Financial information such as payment method details and transaction confirmations (processed securely by third-party payment providers)
• Account information such as username, password, preferences, and settings
• Transaction information such as products viewed, added to cart, purchased, returned, or exchanged
• Communications you provide when contacting us or interacting with customer support
• Device and technical information such as IP address, browser type, device identifiers, and operating system
• Usage information relating to how you navigate and interact with the Services
 

2. Sources of Personal Information

We may collect personal information from the following sources:

• Directly from you when you place an order, create an account, or contact us
• Automatically through the Services using cookies and similar technologies
• Service providers acting on our behalf (such as payment processors, logistics partners, and marketing platforms)
• Partners or other third parties where permitted by law

3. Cookies and Similar Technologies

We use cookies, pixels, and similar technologies to operate and improve the Services, analyzewebsite performance, personalize content, and support marketing efforts.

You may manage or disable cookies through your browser settings. Please note that disabling cookies may affect certain features or functionality of the Services.

4. How We Use Your Personal Information

We collect, use, and disclose personal information in accordance with the Singapore Personal Data Protection Act 2012 (PDPA) and other applicable laws.

We may use your personal information to:

• Provide, operate, personalize, and improve the Services
• Process payments, fulfil orders, and manage returns or exchanges where applicable
• Manage customer accounts and preferences
• Communicate with you regarding orders, accounts, or service-related matters
• Provide marketing and promotional communications, where you have consented or werepermitted by applicable law
• Detect, prevent, and investigate fraud, abuse, or misuse of the Services
• Comply with legal obligations and enforce our policies and agreements

You may opt out of marketing communications at any time by using the unsubscribe link provided or by contacting us directly.

5. How We Disclose Personal Information

We may disclose personal information in the following circumstances:

• To Shopify and other service providers who support the operation of the Services
• To payment processors, logistics partners, and customer support providers
• To marketing and advertising partners, where permitted by law
• When required to do so by law, regulation, or legal process
• In connection with a business transaction such as a merger, sale, or reorganization
• To affiliates within our corporate group, where applicable

We do not sell your personal information. 

6. Relationship with Shopify

The Services are hosted by Shopify. Shopify processes personal information in order toprovide and improve the Services. Your information may be transferred to, stored in, or processed in jurisdictions outside your country of residence.

For more information on how Shopify handles personal information, please refer to Shopify’s Consumer Privacy Policy and privacy portal. 

7. Third-Party Websites and Links

The Services may contain links to third-party websites or platforms. We are not responsible for the privacy practices, content, or security of those third parties. We encourage you to review their privacy policies before providing any personal information.

8. Children’s Data

The Services are not intended for use by children under the age of 18. We do not knowingly collect personal information from individuals under this age. If you believe that a child has provided us with personal information, please contact us so that appropriate action can be taken.

9. Security and Retention of Personal Information

We implement reasonable administrative, technical, and physical safeguards to protect personal information. However, no method of transmission over the internet or electronic storage is completely secure.

We retain personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, including legal, accounting, and reporting obligations, or as otherwise required by law.

10. Your Rights and Choices

Depending on your location and applicable law, you may have the right to:

• Request access to your personal information
• Request correction or deletion of your personal information
• Request a copy of your personal information (data portability)
• Withdraw consent for certain uses of your personal information
• Opt out of marketing communications

We may verify your identity before processing requests and will not discriminate against you for exercising your rights.

11. Complaints

If you have concerns regarding how your personal information is handled, you may contact us using the details below. Where applicable, you may also have the right to lodge a complaint with the relevant data protection authority.

12. International Transfers

Your personal information may be transferred to, stored, or processed in countries outside your place of residence. Where required by law, we will use recognized transfer mechanisms to protect your personal information.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or Services. Any updates will be posted on this page with a revised “Last updated” date.

14. Contact Us

If you have any questions about this Privacy Policy or our data protection practices, please contact:

Email: info@onthegoofficial.sg